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Data-Driven Performance Marketing Portfolio
Transform your marketing investment into measurable business growth through strategic, data-powered campaigns that deliver real ROI.
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Welcome: Unlocking Growth Through Data & Strategy
Driving measurable business growth with data-powered marketing strategies
I blend analytical rigor with creative execution to deliver campaigns that move the needle on your bottom line. Every decision is backed by data, every dollar tracked to performance, and every strategy optimized for maximum ROI.
My approach transforms vanity metrics into actionable insights, turning marketing spend into predictable revenue growth. From multi-channel campaign orchestration to conversion optimization, I help businesses scale efficiently and sustainably.
150%
Average Revenue Lift
5X
Typical ROAS
40%
CPA Reduction
About Me: The Marketer Behind the Metrics
Experience & Expertise
Seven years driving growth across e-commerce, SaaS, and service industries. Specialized in transforming complex data into clear, actionable marketing strategies that deliver consistent results.
Core Philosophy
Data-driven decisions trump vanity metrics every time. I focus on what truly matters: qualified leads, conversion rates, customer lifetime value, and actual revenue impact—not just impressions and clicks.
Defining Moment
Early in my career, a failing campaign taught me that beautiful creative means nothing without solid data foundations. I rebuilt from the ground up, implementing proper tracking and attribution—turning a -30% ROI into +180% in 90 days.
Professional Credentials: Google Ads Certified, Google Analytics Individual Qualification, Meta Blueprint Certified, HubSpot Inbound Marketing Certified
How I Work: The Performance Marketing Process
My systematic approach ensures every campaign is built on solid foundations, executed flawlessly, and continuously optimized for peak performance. Transparency and measurement accuracy are non-negotiable.
Discovery & Audit
Deep dive into your business goals, customer data, and existing marketing infrastructure. Comprehensive GA4 audit to ensure tracking accuracy before spending a dollar.
Data Analysis
Identify opportunities through customer segmentation, competitive analysis, and historical performance review. Build data models to predict campaign outcomes.
Strategy Development
Craft channel-specific strategies aligned to business objectives. Define KPIs, budget allocation, and success metrics with clear benchmarks.
Execution & Testing
Launch campaigns with rigorous A/B testing frameworks. Implement conversion tracking, attribution modeling, and real-time performance dashboards.
Optimization & Scale
Continuous improvement through data analysis, creative iteration, and budget reallocation. Scale what works, kill what doesn't—fast.
Platform Expertise
  • Google Ads & Google Analytics 4
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Campaign Manager
  • Programmatic Display (DV360, The Trade Desk)
Technology Stack
  • Marketing Automation: HubSpot, Marketo
  • Analytics: Tableau, Looker Studio, Excel
  • CRM Integration & Attribution Modeling
  • Landing Page Optimization Tools

Collaboration Style: I believe in clear communication, agile responsiveness, and full transparency. You'll receive detailed performance reports, strategic recommendations, and honest assessments—no fluff, just results.
Case Study #1: Multi-Channel Campaign That Boosted Revenue 150%
Client Profile
Mid-sized e-commerce brand selling premium home goods with $5M annual revenue and established traffic but plateauing conversions.
The Challenge
Despite driving 100K monthly visitors, conversion rates hovered at 1.2%—well below industry benchmarks. Cart abandonment exceeded 78%, and customer acquisition costs were climbing steadily.
Strategic Approach
01
First-Party Data Activation
Implemented comprehensive tracking to build customer segments based on behavior, purchase history, and engagement patterns.
02
Integrated Campaign Architecture
Orchestrated paid search (Google Ads), social advertising (Meta), and email automation to work in concert across the customer journey.
03
Conversion Funnel Optimization
Redesigned landing pages, streamlined checkout process, and implemented dynamic retargeting with personalized product recommendations.
04
Attribution & Budget Allocation
Built custom attribution model to accurately credit touchpoints and shifted spend to highest-performing channels and audience segments.
150%
Revenue Increase
6-month period
35%
Lower CPA
Cost per acquisition
20%
Repeat Purchase Lift
Customer retention
Key Results & Impact
  • Revenue grew from $5M to $12.5M annually through improved conversion rates (1.2% to 3.1%) and increased average order value
  • Customer acquisition cost dropped 35% while maintaining volume, improving unit economics dramatically
  • Email automation drove 20% lift in repeat purchases, increasing customer lifetime value by 42%
  • Return on ad spend improved from 2.8X to 4.6X across all paid channels
Case Study #2: Local SEO & PPC Overhaul Driving 300% Lead Growth
Client Background
Regional HVAC service provider operating across 5 counties with 15 technicians. Strong reputation but invisible online.
Core Problem
Ranking on page 3+ for critical local searches. Lead flow stagnant at 40-50 monthly inquiries despite high seasonal demand.
Strategic Solution
Comprehensive SEO Audit
Identified critical technical issues, missing local citations, and thin content. Rebuilt Google Business Profile strategy across all locations.
Geo-Targeted PPC Campaigns
Launched hyper-local Google Ads campaigns with service-specific ad groups, location extensions, and call tracking integration.
Landing Page Redesign
Created conversion-optimized landing pages for each service line with clear CTAs, trust signals, and mobile-first design.
Results That Transformed the Business
300%
Qualified Lead Growth
From 45 to 180 monthly leads
TOP 3
Local SERP Rankings
All priority keywords
40%
Call Inquiry Boost
Direct phone conversions
65%
Organic Traffic Jump
Year-over-year growth
"We went from struggling to find customers to having to hire additional staff to handle demand. The phone hasn't stopped ringing since we implemented these changes. Best marketing investment we've ever made."
— Operations Director
Case Study #3: Social Media Ads That Delivered 5X ROAS for SaaS Startup
Client Context
Early-stage SaaS company targeting SMB accounting firms with project management software. Limited brand awareness and $25K monthly ad budget burning fast.
Critical Challenges
Cost per lead was $180 with only 8% converting to demos. No clear audience segmentation, generic creative, and zero retargeting strategy. CAC payback period exceeded 24 months.
Data-Driven Transformation Strategy
Audience Segmentation & Targeting
  • Analyzed existing customer data to build detailed ICPs
  • Created 12 distinct audience segments based on firm size, pain points, and buying stage
  • Implemented lookalike modeling from highest-value customers
  • Deployed LinkedIn and Facebook campaigns with segment-specific messaging
Creative Testing Framework
  • Developed 45+ ad variations testing value propositions, formats, and CTAs
  • A/B tested video testimonials vs. product demos vs. problem-focused content
  • Iterated weekly based on engagement and conversion data
  • Winning variants scaled across segments
1
Month 1-2: Foundation
Audience research, creative development, tracking implementation, and initial campaign launch with baseline testing.
2
Month 3-4: Optimization
Data analysis revealed top-performing segments. Killed underperformers, scaled winners, introduced retargeting funnels.
3
Month 5-6: Scale
Expanded budget to winning campaigns, broadened lookalike audiences, achieved consistent 5X ROAS across channels.
Exceptional Results Achieved
500%
Return on Ad Spend
From 1.2X to 5X ROAS in 6 months
60%
Demo Signup Growth
Conversion rate improved to 22%
45%
CPL Reduction
Cost per lead dropped from $180 to $99
Testimonials & Endorsements
What clients and colleagues say about working together to drive measurable marketing success:
"Transformed our entire marketing approach"
"In just six months, we saw revenue growth we hadn't achieved in three years. The data-driven approach eliminated guesswork and gave us confidence in every marketing dollar spent. Simply outstanding work."
Sarah Chen — VP Marketing, Premium Home Goods Co.
"A rare combination of analytical and creative"
"Most marketers are either creative or analytical—rarely both. This is someone who can build sophisticated attribution models in the morning and craft compelling ad copy in the afternoon. The results speak for themselves."
Michael Rodriguez — CEO, TechFlow SaaS
"ROI-focused and refreshingly transparent"
"Finally, a marketer who speaks our language: revenue, profit margins, and customer lifetime value. No vanity metrics, no fluff—just clear strategy, honest reporting, and exceptional results. Highly recommend."
Jennifer Park — CFO, Regional Services Group
LinkedIn Recommendations
15+ recommendations from clients, managers, and collaborators highlighting strategic thinking and execution excellence.
Client Satisfaction
98% client satisfaction rate with average engagement lasting 18+ months—proof of sustained value delivery.
Industry Recognition
Featured speaker at regional marketing conferences on data-driven campaign optimization and attribution modeling.
Skills & Tools: Mastery That Powers Results
Comprehensive expertise across the marketing technology stack, combining analytical prowess with platform mastery to drive measurable business outcomes.
Data Analytics & Visualization
Expert in Google Analytics 4 implementation and analysis, Tableau dashboard creation, advanced Excel modeling, and custom reporting frameworks. Transform raw data into actionable insights that guide strategic decisions.
Paid Media Platforms
Certified specialist across Google Ads (Search, Display, Shopping, YouTube), Meta Ads Manager, LinkedIn Campaign Manager, and programmatic platforms including DV360. Proven ability to scale campaigns profitably.
Marketing Automation & CRM
Deep experience with HubSpot and Marketo for lead nurturing, segmentation, and lifecycle marketing. Salesforce integration for closed-loop reporting and attribution. Build automated workflows that convert.
SEO & Content Strategy
Technical SEO expertise including site audits, schema markup, and Core Web Vitals optimization. Keyword research, content planning, and link building strategies that drive sustainable organic growth.
Conversion Rate Optimization
Systematic approach to testing and optimization using heatmaps, session recordings, and A/B testing platforms. Landing page design, user experience improvements, and checkout optimization that lift conversions.
Attribution & Measurement
Custom attribution modeling, multi-touch attribution analysis, and marketing mix modeling. Ensure accurate tracking across platforms and provide clear ROI visibility for every marketing investment.
Analytics Stack
  • Google Analytics 4
  • Google Tag Manager
  • Tableau & Looker Studio
  • Hotjar & Microsoft Clarity
  • Advanced Excel & SQL
Advertising Platforms
  • Google Ads (all formats)
  • Meta Business Suite
  • LinkedIn Campaign Manager
  • DV360 & The Trade Desk
  • Amazon Advertising
Marketing Tools
  • HubSpot & Marketo
  • Salesforce CRM
  • SEMrush & Ahrefs
  • Optimizely & VWO
  • Unbounce & Instapage
Get In Touch: Let's Drive Your Next Success Story
Ready to transform your marketing performance?
Whether you're struggling with stagnant conversions, rising acquisition costs, or unclear ROI, I can help. Let's discuss how data-driven strategies can unlock your growth potential and turn marketing spend into predictable revenue.
I'm currently accepting new client projects and consulting engagements. Schedule a free 30-minute strategy consultation to explore how we can work together to achieve your business goals.
Free Strategy Consultation
30-minute discovery call to understand your challenges and explore opportunities.
Custom Proposal
Receive a tailored plan with clear strategies, timelines, and expected outcomes.
Drive Results Together
Execute data-driven campaigns that deliver measurable business growth.

Contact Information
Email: performance@marketingpro.com
LinkedIn: linkedin.com/in/performancemarketer
Phone: Available upon request
Download Resume: Available in PDF format
Schedule a Call: Book time directly on my calendar
Committed to driving measurable marketing success through data, strategy, and relentless optimization. Let's build your next growth story together.